Answer engine optimization

More people now get a written answer before they ever see a list of links. AEO is the work of making sure that answer includes you, and that it describes your business accurately.

What's included

Question researchThe questions your customers ask before they buy, including the follow-ups, mapped to pages on your site.
Answer-first rewritesPages restructured so the direct answer comes first and the useful detail follows.
Entity cleanupConsistent business details across your site, profiles, and directories, so systems can tell who you are.
Structured dataOrganization, service, product, and article markup that matches what's on the page.
Off-site mentionsCoverage on the publications and lists that answer engines cite for your topics.
Citation trackingA fixed set of target questions checked across several answer engines over time.

What AEO is and isn't

Most answer engines still start by retrieving pages from a search index. If your site isn't crawlable, indexed, and relevant, no amount of AEO will get it cited. So this work sits on top of ordinary SEO rather than replacing it.

What changes is how the content is written and how your reputation is built. A system summarizing an answer needs a clear, quotable statement and specific details it can't get anywhere else. It also leans on what other trusted sites say about you.

We stay away from tactics with little evidence behind them, like padding pages with FAQ blocks nobody reads or publishing hundreds of near-duplicate question pages. Our longer take is in Answer engine optimization, without the hype.

Common questions

Which answer engines do you track?

Usually Google's AI Overviews and AI Mode, ChatGPT with search, Perplexity, and Microsoft Copilot. We adjust the list to where your customers actually look.

Can you measure AEO results?

Partly. We track whether you're cited or named for your target questions, and we watch branded search and direct traffic, which often rise when you appear in answers. The measurement isn't as clean as classic rank tracking, and we won't pretend otherwise.

Do I need AEO if my SEO is already good?

Strong SEO covers a lot of it. The gaps are usually in how answers are written and how often you're mentioned elsewhere. An audit will show whether the extra work is worth it for you.

Find out what answer engines say about you.

Send us a few questions your customers ask. We'll check who gets cited and why.

Ask about AEO