The Sapphire Services blog
What we're learning from client work on SEO, links, and answer engines, written for business owners and the marketers who work with them.
Answer engine optimization, without the hype
Should you stop doing SEO and start doing AEO? Mostly no. Here's what really changes when the reader is a machine summarizing you, and what doesn't.
The technical SEO fixes worth doing first
An audit tool will hand you three hundred warnings. Most of them can wait. These are the ones we look at before anything else.
How we decide whether a link is worth building
Before we pitch or place anything, a site has to pass a handful of plain checks. Here they are, along with the metrics we've learned not to lean on.
Local SEO for Northern Virginia service businesses
If your customers live between Arlington and Woodbridge, your competition isn't national. Here's what moves local rankings in a region this crowded.