https://www.sapphireservices.net/blog/Notes on SEO, link building, and answer engine optimization.en-ushttps://www.sapphireservices.net/blog/answer-engine-optimization-without-the-hype/https://www.sapphireservices.net/blog/answer-engine-optimization-without-the-hype/Tue, 13 Oct 2026 09:00:00 -0400Should you stop doing SEO and start doing AEO? Mostly no. Here's what really changes when the reader is a machine summarizing you, and what doesn't.https://www.sapphireservices.net/blog/technical-seo-fixes-worth-doing-first/https://www.sapphireservices.net/blog/technical-seo-fixes-worth-doing-first/Tue, 29 Sep 2026 09:00:00 -0400An audit tool will hand you three hundred warnings. Most of them can wait. These are the ones we look at before anything else.https://www.sapphireservices.net/blog/how-we-vet-a-link/https://www.sapphireservices.net/blog/how-we-vet-a-link/Tue, 08 Sep 2026 09:00:00 -0400Before we pitch or place anything, a site has to pass a handful of plain checks. Here they are, along with the metrics we've learned not to lean on.https://www.sapphireservices.net/blog/local-seo-northern-virginia/https://www.sapphireservices.net/blog/local-seo-northern-virginia/Tue, 18 Aug 2026 09:00:00 -0400If your customers live between Arlington and Woodbridge, your competition isn't national. Here's what moves local rankings in a region this crowded.